When someone opens your Guru profile, they should be able to figure out what you do in 10 seconds. No need to sound fancy or fake. Just keep it real and clear. Here’s how I’d personally go about setting up the profile — using what’s known as the AIDA approach: Attention, Interest, Desire, and Action.
But don’t get too caught up in that. The idea is simple: Catch attention, keep them interested, show what you offer, and tell them how to reach out.
1. Tagline on Guru profile (The First Thing They’ll See)
Your tagline is the short line under your name on your Guru profile. It’s the first thing a client notices, so make it clear and specific.
Say exactly what you do in a few words — no fluff, no long sentences.
Examples that work:
- Graphic Designer – Clean, Simple Designs
- Blog Writer for Small Brands
- Web Developer – WordPress & Custom Sites
Examples to avoid:
- “I do everything.”
- “Skilled in many areas”
- “Professional freelancer offering multiple services”
If you’re stuck, look at other freelancers in your field for ideas. You can also try tools like the Shopify Slogan Generator to spark inspiration, but always write your own version.
2. Bio (Tell Them Who You Are)
Your bio is a quick way for clients to get to know you through your Guru profile. Keep it short, friendly, and easy to understand. You’re not writing a speech — just a short introduction that answers, “Who are you and what do you do?”
Example:
Hi, I’m Arooj. I write blog posts, website copy, and product descriptions. I usually work with small businesses and independent founders. My style is clear and straightforward, so readers can understand your message right away. If you need content that’s simple and effective, I’d be happy to help.
Some simple tips:
- Don’t pretend to be something you’re not.
- Keep it short — 3 to 5 lines is enough.
- Use your tone. Write how you talk.
3. Work Terms (Build Desire)
This is where you explain how you work. Be clear about things like:
- How many revisions are included
- What is your delivery time?
- How do you prefer to communicate (chat, email, etc)
- If you need half payment up front
Example:
I usually deliver within 3–5 days, depending on the project. I’m open to 2 free revisions after the first draft. Please send me full details before starting. I prefer communication through Guru chat.
4. Attachments (Encourage Action)
Add 2–3 files that show your best work. These could be:
- A portfolio PDF
- A screenshot of your design
- A writing sample in Word or PDF
If you don’t have samples yet, do a small test project for yourself or a friend, then upload it.
Conclusion:
You don’t need to sound like an expert or a robot. Just be clear, friendly, and honest. People connect more with profiles that feel human than ones that sound like they were copied from a corporate brochure.
Avoid writing things just because you think they “sound professional.” Instead, think about the kind of person you’d want to work with if you were the client — someone who is skilled, yes, but also approachable and easy to talk to.
A good way to check if your profile sounds natural is to read it out loud. If it feels awkward or too formal when you say it, rewrite it in your normal voice.
Remember:
- Clients want to trust you before they hire you.
- Trust comes from honesty, not fancy words.
- Being genuine also makes it easier for you to deliver on your promises, because you’re not pretending to be something you’re not.
If you focus on being real and helpful, your Guru profile will naturally stand out — no overthinking required
Nice work I like it